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EA inks deal for in-game 'dynamic' advertising

 
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chandu



Joined: 17 Oct 2005
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PostPosted: Sun Sep 24, 2006 7:05 am    Post subject: EA inks deal for in-game 'dynamic' advertising Reply with quote

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Electronic Arts wants you to "challenge everything" except for the idea that advertising in video games is a consumer benefit. The company just announced a pair of deals with IGA and Massive that will bring dynamic ads to EA games in order to keep the advertising "fresh and relevant for gamers."

Although financial terms weren't disclosed, you can bet that keeping things "fresh and relevant" was low on the list of reasons to do the deal. It's tough to turn down an extra buck or two per game sold, especially when you can defend the decision as consumer friendly. "The agreement with Massive is a first step in a detailed strategy for serving advertising in a seamless format that doesn't disrupt game play," said Chip Lange, EA's vice president of online commerce. "In places like a basketball court, football stadium or roadside in a racing game, advertising is not only nice to have, but it's an essential component to create the fiction of being there.


Source: arstechnica
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