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People Won't Pay To Watch TV on Cell Phones

 
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zypherious



Joined: 27 Oct 2005
Posts: 139

PostPosted: Wed Nov 16, 2005 4:51 am    Post subject: People Won't Pay To Watch TV on Cell Phones Reply with quote

Few people plan on watching TV shows on their cell phones, according to a new study by Mobinet that polled 4,000 cell phone users in 21 countries. The study found that North Americas were the least interested in TV content. Only 6 percent said they're willing to pay to download TV clips, according to Media Life Magazine.

A joint venture between Cambridge University in Britain and the consulting firm A.T. Kearney in Chicago, Mobinet found that around the world just 15 percent of cell phone users were willing to pay to watch TV shows on their cell phones. Among those surveyed, 49 percent said their first choice would be news clips. Sports came in a distant second at 17 percent. Entertainment followed with music videos at 16 percent, movies at 9 percent, and TV soap operas and reality shows at 8 percent.
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