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HBO, Cingular pact for exclusive mobile deal

 
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chandu



Joined: 17 Oct 2005
Posts: 814

PostPosted: Sat Dec 17, 2005 5:09 pm    Post subject: HBO, Cingular pact for exclusive mobile deal Reply with quote

Sopranos leads new service; HBO Mobile will bring hits and special content to phones.

The company whose slogan "It's not TV--it's HBO" has taken a large step into the emerging wireless platform, signing an exclusive, multiyear deal with Cingular Wireless that will put Tony Soprano, Larry David, and HBO's children's programming on the smaller screen.

Beginning in January, the two will team up for two premium wireless content services available to Cingular subscribers with third-generation video-enabled phones. HBO Mobile will encompass new and existing programming from the premium channel, including clips of The Sopranos and Curb Your Enthusiasm. A separate service, HBO Family Mobile, will offer full-length children's programming.
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